Category: Better Proposal Writing

Prove It! Three Tips to Creating Strong Substantiation Statements

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In our “Better Proposal Writing” series, we have covered how to create a strong section introduction and how to craft compelling content to articulate an approach. Good proposals do not just state the work a company will perform. It also backs up the approach with proof statements explaining why it is the best option for the client. This blog post provides clear, actionable tips to crafting strong substantiation in your proposal.

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Top 4 Tips for Writing Strong Proposal Narrative

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In my last post, I wrote about the importance of a strong introduction and how it sets up each proposal section for success. The next component of a proposal section is the most important to the evaluator – the approach. In short, this is where you are scored. A poorly written or poorly structured approach leaves an evaluator little choice but to give your proposal a low score. Even worse, your proposal may be tossed out completely. How can we put together compelling narrative to maximize our score? Here are four key tips to boosting your chances for success.

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Four Tips to Make Your Proposal Introduction Stand Out

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To quote a song in the classic film The Sound of Music, bid writing needs to “start at the very beginning, a very good place to start.” A good introduction to a proposal section can make the difference between winning and losing a bid. A strong opening catches the reader’s attention and makes him/her more likely to focus on what follows. It also conveys a deep knowledge and appreciation of the buyer’s needs and teases an answer. A poor opening, or no opening at all, can alienate the reader. It makes the benefits and strengths described in the section harder to grasp.

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The Three Key Components of Proposal Writing

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Many people struggle with proposal writing. Even those who normally can develop strong narratives have difficulty putting together good proposal content. As proposal professionals, we are constantly helping people write and rewrite (and rewrite and rewrite) their sections. Why is that the case?

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