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        Environmental, Social & Governance
        Keys to the Castle

        Learn how to inject creativity into bid development with our newest published book.

  • Services
    • Main Menu
    • Services
    • Win the Bid
      • Services
      • Win the Bid
      • Win the Bid

        Consulting support on individual or multiple opportunities

        • Comprehensive Proposal Management

          Experienced, multi-functional proposal managers

        • Proposal Writing Services

          Construct winning narrative

        • Desktop Publishing, Editing, and Graphics Support

          Make your bid look its best

        • Color Team Review Support

          Leverage our expertise to make your proposals stronge

        • Multiple Bid Engagements

          Let BZ be your go-to proposal resource

        • IDIQ and Scorecard Proposals

          Win a seat on critical contracts

        • Quick Turn Opportunity Support

          Hight quality, rapid response assistance

    • Nail the Presentation
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      • Nail the Presentation
      • Nail the Presentation

        Slidedeck, scripting, and presentation support for oral proposals

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      • Markets
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        Use a partner who knows how to differentiate your approach

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        See where else our team can assist you

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        See how our experience across the Defense and Civilian sectors gives you an advantage

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        Bringing knowledge of crafting compelling bids to a wide range of non-Federal entities

  • About Us
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        Meet our team that is committed to your success

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      • Free eBooks
      • Free eBooks

        Check out our eBooks that provide targeted, actionable guidance.

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        Get insight from our industry leaders in our blog

    • Bid and Proposal Tip of the Week
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      • Bid and Proposal Tip of the Week
      • Bid and Proposal Tip of the Week

        Learn more about bids and proposals through our Alexa skill.

    • Upcoming Appearances
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      • Upcoming Appearances
      • Upcoming Appearances

        See where the BZ team will be in the near future.

    • Tales from the Debrief
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      • Tales from the Debrief
      • Tales from the Debrief

        Learn more about our highly reviewed book series of articles and tips.

    • Keys to the Castle
      • Resources
      • Keys to the Castle
      • Keys to the Castle

        Learn how to inject creativity into bid development with our newest published book.

  • Blog
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  • Kevin A. Switaj

    Blog

    Give Them a Reason To Care: Three Tips to Better Benefit Statements

    So far in our “Better Proposal Writing” series, I have articulated the need for a strong, client-focused introduction; a well-constructed approach section; and hard-hitting substantiation. However, the one thing I have not discussed is how to gain the “bonus points” from an evaluator to get your proposal from Good to Outstanding.

    August 2, 2018 · Government contractingProposal Developmentproposal managementproposal writing
  • Kevin A. Switaj

    Blog

    Shattering Proposal Myths: Myth 7 – We Only Need Proposal Professionals at the End

    The company has been targeting an opportunity for a year. It has gone through all the necessary step reviews, has had dedicated capture resources, several client meetings, and the team has even developed win themes and solutions. The solicitation drops. The capture lead then poses the question: ‘who is our proposal manager?’

    June 23, 2018 · capture strategydifferentiationlife cycle managementopportunity managementProposal Developmentproposal managementproposal writingTales from the DebriefValue addWin Theme Developmentwomen's basketball
  • Kevin A. Switaj

    Blog

    Prove It! Three Tips to Creating Strong Substantiation Statements

    In our “Better Proposal Writing” series, we have covered how to create a strong section introduction and how to craft compelling content to articulate an approach. Good proposals do not just state the work a company will perform. It also backs up the approach with proof statements explaining why it is the best option for the client. This […]

    June 6, 2018 · BlogGovernment contractingopportunity managementProposal Developmentproposal managementproposal writing
  • Kevin A. Switaj

    Blog

    Shattering Proposal Myths: Myth 6 – We Need to Tell a Story

    Upon receiving the solicitation, the proposal manager develops an outline based on the requirements. After circulating it to the bid team, the capture lead sends a reply. He writes the structure “doesn’t flow” and demands changes because the outline does not allow him to tell the story he wants.

    June 2, 2018 · Government contractingProposal Developmentproposal managementproposal writing
  • Kevin A. Switaj

    Blog

    Top Three Takeaways from 2018 Bid and Proposal Con

    We are excited to launch a new feature on our blog – a video blog entry! Today, our President and CEO, Kevin Switaj, shares his top three takeaways from the 2018 APMP Bid and Proposal Conference in San Diego.

    May 31, 2018 · APMPBid and Proposal ConferenceBlogConferenceGovernment contractingopportunity managementProposal Developmentproposal managementvideo blog
  • Kevin A. Switaj

    Blog

    Top 4 Tips for Writing Strong Proposal Narrative

    In my last post, I wrote about the importance of a strong introduction and how it sets up each proposal section for success. The next component of a proposal section is the most important to the evaluator – the approach. In short, this is where you are scored. A poorly written or poorly structured approach leaves […]

    May 29, 2018 · BlogGovernment contractingopportunity managementProposal Developmentproposal managementproposal writingTales from the Debrief
  • Kevin A. Switaj

    Blog

    Four Tips to Make Your Proposal Introduction Stand Out

    To quote a song in the classic film The Sound of Music, bid writing needs to “start at the very beginning, a very good place to start.” A good introduction to a proposal section can make the difference between winning and losing a bid. A strong opening catches the reader’s attention and makes him/her more likely […]

    April 25, 2018 · BlogCustomer IntimacyGovernment contractingopportunity managementProposal Developmentproposal managementproposal writing
  • Kevin A. Switaj

    Blog

    The Three Key Components of Proposal Writing

    Many people struggle with proposal writing. Even those who normally can develop strong narratives have difficulty putting together good proposal content. As proposal professionals, we are constantly helping people write and rewrite (and rewrite and rewrite) their sections. Why is that the case?

    April 19, 2018 · Government contractingProposal Developmentproposal managementproposal writing
  • Kevin A. Switaj

    Blog

    Four Tools to Help Your Proposal Writing

    Proposal writing is a tricky business. The ability to craft a compliant, clear, compelling narrative is the number one challenge facing almost every organization. Whether a company competes in the Government or commercial sector, everyone seems to have trouble getting enough people to contribute, and to put together high-quality content.

    April 12, 2018 · Blogopportunity managementprocessProposal Developmentproposal managementproposal writing
  • Kevin A. Switaj

    Blog

    SPAC 2018 – A Great Trip and Conference

    The theme for SPAC 2018 was “Proposals from Start to Finish.” Much of the imagery chosen by the organizers revolved around travel. Little did they know the challenge those of us from the DC area would have getting to Atlanta!

    April 10, 2018 · APMPappearancesAtlantaBlogConferenceGovernment contractingLeadershipLessons from the Real Worldopportunity managementProposal Developmentproposal managementproposal writingsolution developmentSpacSpeakerTales from the Debrief

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